Abstract This study analyzed the structure of social representations of an authoritarian Playskool building toys regime in Brazil (Military Regime, 1964-1985), the variables associated with reporting different emotions about that past, and support for authoritarian solutions in the present.A sample of 200 participants aged 18 to 85 years (M = 31.54; SD = 13.84) responded to a free word association task in which they indicated three words that came to mind about the Military Regime.
A prototypical analysis showed a critical representation as the majority.However, positive representations and a mute zone effect (silence of controversial opinions) were found.Participants also answered several questions about the regime, the emotions they feel, and the Outdoor Swivel Lounge Chair w/Cushion (set of 2) support for its restoration.Regression analyses showed different variables predicting positive and negative emotions, and positive representations strongly predicting support for a current authoritarian solution.